If You’re Selling to Everyone, You’re Selling to No One.

Freelancer ka man or business owner, tandaan mo ‘to:

Generalist = forgettable. Specialist = valuable.

Nung nagsisimula pa lang ako, I used to offer everything:

“Content writing? Yes. Social media? Sure. Email? Kaya ko rin!”

Kahit hindi aligned, kahit hindi ko gustong gawin.

Bakit?
Kasi akala ko, more services = more kita.

Pero ang totoo?

📉 Walang direction
📉 Walang clear messaging
📉 Hirap mag-market
📉 Hindi ako nare-refer, kasi hindi ako known for anything specific

Ang hirap ipitch sarili mo kapag hindi mo rin alam kung ano talaga ‘yung offer mo, diba?

When I finally niched down into Klaviyo email marketing for ecomm brands — dun lang talaga ako nagka-clarity.

I got better at what I did.
Clients trusted me more.

And marketing myself became easier.

✅ No more explaining myself every time
✅ No more chasing clients who don’t see my value
✅ No more saying “yes” sa lahat

Same goes for business owners:

Kung sinasabi mong “for everyone” ang product mo
then no one will feel like it’s exactly for them.

🎯 Be clear on who you’re helping
🎯 Get specific with your solution
🎯 Focus your messaging para swabe ang marketing

Clarity wins. Every time.

So if you're stuck trying to get clients or make sales....

Tanungin mo sarili mo ngayon:

"Sino ba talaga ang gusto kong tulungan?"
"Anong problem ang sinosolve ko na ako ang best person for that?"

That’s when real growth starts.

That's when you start closing high-ticket deals with premium clients.

Freelancing ≠ Easy Money

See all posts from Rhaly Cortez